Atplay AI is a content hub and technology company dedicated to helping brands understand and deploy AI at the customer-facing layer of their business. We cover the topics that matter most for companies navigating the AI transformation: AI brand representatives, conversational commerce, live shopping AI, WhatsApp automation, and the metrics that prove it all works.
Every article on this site is written or directly supervised by Kerry Michael, Founder and AI Engineer at Atplay Marketing — with over two years of hands-on experience deploying AI systems for brands across the Middle East, UK, and beyond.
Our Editorial Standards
We hold ourselves to the same standards we recommend to our clients:
- Factual accuracy: Every statistic cited includes its source. We reference Bloomberg, Wired, TechCrunch, Forbes, McKinsey, and other authoritative publications — never invented data.
- Practical value: Every article includes specific, actionable guidance. We don't publish theoretical content without a practical application.
- Original expertise: Our insights come from real deployments. When we describe how AI representatives perform in practice, we're drawing on actual client results.
- Regular updates: The AI landscape moves fast. We update articles when the facts change.
About the Author
Kerry Michael is the founder of Atplay Marketing and one of the leading practitioners of AI-powered brand communication in the MENA region. With a background spanning digital marketing, conversational AI deployment, and live commerce strategy, Kerry has helped brands across retail, hospitality, and B2B services deploy AI representatives that handle thousands of customer interactions daily. Kerry's work focuses on the intersection of brand identity and AI capability — building AI systems that don't just answer questions, but genuinely represent the brands they serve.
What We Cover
- AI Brand Representatives — What they are, how they differ from chatbots, and how to deploy them
- Conversational Commerce — Platform selection, strategy, and measurement
- Live Commerce AI — Using AI to maximise conversions from live shopping streams
- WhatsApp AI Automation — The complete guide to AI on the world's largest messaging platform
- AI Sales Representatives — Building AI that qualifies, nurtures, and closes
- Conversational AI ROI — The metrics, attribution models, and business cases that matter
- Generative AI for E-Commerce — Practical strategies driving revenue in 2026
The Atplay AI Platform
The insights on this site are informed by real-world deployments on the Atplay AI platform — which enables brands to deploy AI brand representatives across WhatsApp, Instagram, web, and other channels without engineering resources.
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